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Amul is world's strongest food brand with $3.3 billion value in 2024
Published on 24 Aug 2024
- Amul is the world’s strongest food brand in Brand Finance’s Global Food & Drinks Report 2024 owing to the company's impressive Brand Strength Index (BSI) score of 91 out of 100 owing to which it got an AAA+ rating.
- The company's brand value saw an 11 percent increase from 2023, reaching $3.3 billion in the latest ranking attributed to higher scores in familiarity, consideration, and recommendation metrics.
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